Get ready for a radio revolution in Scotland! A star-studded line-up is set to take center stage at the upcoming Radiocentre's Tuning In Scotland event in Edinburgh, and it's a must-attend for anyone passionate about the power of audio.
Heart Scotland's breakfast crew, led by the dynamic Des Clarke, Adele, and Grado, will be joined by the mighty STV Radio and Global's Andy Everett. Together, they'll delve into the challenges of launching a refreshed breakfast show in a fiercely competitive market, following last summer's shake-up. But here's where it gets controversial... Can they truly innovate in a crowded space?
STV Radio's Commercial Director, Danielle Kelly, and breakfast presenter, Ewen Cameron, will join forces with James McLernon from Lime to explore the impact of brand partnerships. From sponsorship to collaboration, they'll showcase how these alliances can elevate radio shows and engage audiences.
And this is the part most people miss... Radiocentre's Head of Insight, Donna Burns, will present exclusive findings from the expanded study, 'Radio: The Performance Multiplier - The Amplified Edit.' She'll be joined by Elaine Gilmour from Tesco Insurance and Money Services, who will reveal how radio played a pivotal role in their strategy.
Bauer Media Audio UK's Director of Digital, Charlie Brookes, will shed light on the development of AudioXi, a game-changer in unifying digital audio advertising across radio, podcasts, and streaming. But will this new platform truly revolutionize the industry?
Audio creativity takes center stage with Communicorp's John-Paul Hughes, Executive Creative Director at MindField. He'll explore the role of creativity in driving effectiveness and share powerful principles to cut through the noise and connect with listeners.
The event will be led by Radiocentre's Chief Executive, Matt Payton, who will provide an insightful market update and outline policy priorities for the year ahead.
Lucy Barrett, a key organizer, emphasizes, "This year's event will celebrate the strength of radio and audio in Scotland, from the talent on air to the innovative commercial strategies."
Tuning In Scotland kicks off at 9:15 a.m. and runs until 12:15 p.m. on March 18th at Everyman Edinburgh. Reserve your spot now and be part of this exciting audio adventure!
Full list of confirmed speakers:
- Andy Everett, Managing Editor for Scotland & Wales, Global
- Charlie Brooks, Director of Digital, Bauer Media Audio UK
- Danielle Kelly, Commercial Director, STV Group
- Donna Burns, Head of Insight, Radiocentre
- Elaine Gilmour, Media Lead, Tesco Insurance and Money Services
- Ewen Cameron, Breakfast Show Presenter, STV Radio
- Des Clarke, Adele & Grado, Heart Breakfast
- James McLernon, Head of Marketing and Brand, Lime
- John-Paul Hughes, Executive Creative Director, MindField
- Matt Payton, CEO, Radiocentre
