The Super Bowl isn’t just about football or the halftime show—for many, it’s the commercials that steal the spotlight, especially when they come with jaw-dropping price tags. But here’s where it gets controversial: are these ads worth the millions spent, or are they just overhyped entertainment? As we gear up for Super Bowl LX, let’s dive into the most memorable commercials that have already got everyone talking—some released early, others saving the surprise for game day. Here’s our take on the standout ads that are making waves this year.
Anthropic Takes a Swipe at ChatGPT
In a bold move, Anthropic launched a series of Super Bowl ads poking fun at OpenAI’s reliance on ChatGPT promotions. Is this friendly competition or a subtle dig at AI’s growing dominance? Either way, it’s sparking conversations about the future of AI marketing.
Guy Fieri’s Unexpected Makeover for Bosch
Internet sensation Guy Fieri teams up with Bosch for their “Like a Bosch” campaign. The ad starts with a surprisingly toned-down Fieri, clean-shaven and sans his signature frosted tips, tackling mundane tasks. But the moment Bosch tools enter the scene, he transforms back into his fiery Flavortown persona—flames and all. Is this a clever blend of humor and branding, or does it feel like a stretch?
Budweiser’s Iconic Horses Return
The Budweiser Clydesdales are back, delivering another heartwarming ad that’s become a Super Bowl tradition. But this year, there’s a twist—and it’s leaving viewers both smiling and debating.
Google’s Gemini AI: Warmth or Overpromise?
Google’s “New Home” ad follows a mother and son exploring their new house, with Gemini AI magically furnishing each room to the boy’s delight. The message? AI isn’t cold or abstract—it’s a helpful collaborator. But here’s the kicker: does this portrayal ease fears about AI, or does it oversell its capabilities? Some ChatGPT users have already voiced concerns about AI’s role in everyday life.
Amazon Alexa’s Hilarious Threat to Chris Hemsworth
In a laugh-out-loud spot, Chris Hemsworth spirals into paranoia, convinced Amazon’s Alexa has become so advanced it might want to harm him. The ad plays it for laughs, but is there a deeper commentary here about our growing dependence on smart technology?
Rippling’s Tim Robinson: Payroll Chaos
HR tech firm Rippling taps The Chair Company’s Tim Robinson for a 30-second ad where he loses his cool over unpaid wages and a tangled web of global payroll platforms. Does this hit too close to home for anyone who’s dealt with payroll nightmares?
Base44’s AI Coding Revolution
Base44’s ad showcases office workers in awe as an AI program codes an entire app on demand. The promise? Effortless creation. But here’s the question: can it deliver on its claims, or is it just another overhyped tech gimmick?
T-Mobile’s Backstreet Boys Serenade
The Backstreet Boys are back, this time surprising T-Mobile customers in Times Square with a musical pitch to switch providers. Nostalgia or desperation? You decide.
Hellmann’s Neil Diamond Parody: Mayo Madness
Andy Samberg channels Neil Diamond in a ’80s-inspired ad for Hellmann’s, crooning about his love for mayonnaise. Is this genius or just plain weird?
Ritz’s Salty Island Adventure
Jon Hamm and Bowen Yang bring the laughs in a Ritz ad where they’re left out of an island party—and yes, they’re salty about it. A clever play on words or a missed opportunity?
State Farm’s Bon Jovi Parody
Danny McBride and Keegan-Michael Key spoof Bon Jovi’s “Livin’ on a Prayer” as insurance guys who barely cover anything. Funny, but does it make you trust State Farm more?
Benson Boone and Ben Stiller’s Banana Antics
In an Instacart ad, Benson Boone and Ben Stiller channel ’80s musicians to sell bananas—with Stiller attempting Boone’s signature flips. Entertaining, but will it actually make you buy bananas?
Emma Stone’s Domain Drama
Emma Stone delivers a dramatic performance for Squarespace, lamenting the struggle of finding the perfect domain name. Relatable or over-the-top?
Pepsi’s Polar Bear Heist
Pepsi pulls a clever move by “stealing” Coke’s iconic polar bears for their 2026 ad. The bears ditch their old habits and become Pepsi lovers. Brilliant marketing or a cheap shot?
We’ll be updating this list with the latest ads, so stay tuned. But here’s the real question: which of these ads will you remember tomorrow, and which will fade into obscurity? Let us know in the comments—we want to hear your take on the best (and worst) Super Bowl LX commercials!
